Improve seller ratings by automating your Amazon listings

Optimizing seller performance ratings is vital to maintain a healthy Amazon account. In our research we found merchants with products listed on the first page all have a 90% seller performance rating or above.

According to Amazon, “All sellers should be working toward achieving and maintaining a level of customer service that meets the following seller performance targets”.

Seller Performance Targets

  • Pre-fulfilment cancellation rate: < 2.5%
  • Late shipment rate: < 4%
  • Order defect rate: < 1%

Pre-fulfillment cancellation rate: This is the number of orders cancelled by a seller prior to shipment confirmation divided by the number of orders in the time period of interest.

There could be a number of reasons as to why a seller canceled a shipment, from inadequate stock to unforeseen shipping costs & pricing errors. The most common reason for canceling an order is not having the inventory to ship. Having accurate stock levels in Amazon is tremendously important to maintaining good account health and obtaining positive customer feedback.

Late shipment rate: This is the number of orders with shipments that are not confirmed by the expected ship date divided by the number of orders in the time period of interest. Orders with late shipment confirmations may lead to increased customer contacts and negatively impact customer experience.

Keep in mind Amazon puts an enormous priority on fast, hassle-free shipping for their customers. If you are currently hand entering order information into your point of sale or ERP system you may make mistakes and data entry is very time consuming. You can easily automate your order fulfillment processes using Kosmos eSync to get your shipments out the door. If each order takes five minutes to enter into your system you may need to dedicate a full time employee just to enter 100 orders. Importing CSV files can also be problematic with errors and is not a reliable solution. Automatically entering order information with eSync prevents data entry errors and can increase productivity and seller ratings tremendously.

Order defect rate: This is the number of orders refunded by a seller divided by the number of orders in the time period of interest. When computing this metric, we consider all refunds initiated by the seller for any reason. Failing to get items out the door in time because of manual data entry, coupled with inaccurate stock levels can lead to refunds, and seller ratings may plummet.

In the video below, see how easy it is to automate data entry for your Amazon listings. The Kosmos eSync software for marketplaces automatically syncs Amazon listings and orders directly into your point of sale or ERP system so there’s no manual data entry. Imagine hassle free order fulfillment and flawless inventory! You’ll have the peace of mind knowing inventory levels are always accurate in your point of sale (POS) or ERP database, and orders are patiently waiting in your existing applications to simply pack, print and ship.